Navigate / search

[Interview] Amin Aaser on what inspired him to create Noor Kids: America’s fastest growing Islamic children’s book series

Co-founders and brothers Amin and Mohammed Aaser
Co-founders and brothers Amin and Mohammed Aaser

“A light for little Muslims”, Noor Kids is an insightful, innovative and fast-growing Islamic children’s book series created by brothers Amin and Mohammed Aaser. From growing up in North America and losing confidence in his own Islamic identity, Amin was inspired to ensure that the next generation of young Muslims grow up with confidence, inspiration and quality Islamic entertainment. Through its engaging and relatable content, colorful characters and quality design, Noor Kids is now the fastest growing Islamic children’s book series in America, and appeals to young people and their parents because of its universal themes and messages.

Meet Amin from Noor Kids and find out which events inspired him to create Noor Kids, what challenges the Muslim youth might face today, and how Noor Kids will help Muslims re-engage with their Islamic identities.

Can you tell us a bit about yourself?

The community that I grew up in Minneapolis, MN was monolithic. I was one of the few non-white, non-Christian people in my school. Poorly equipped to deal with such an environment, I began to feel weird among my peers. After September 11th, this feeling transformed into something much worse: shame. Time and again, I felt lowly in front of peers because of the faith in my heart. This experience forced me to reflect on faith, establish my belief, and reclaim my identity.

After college, I had a great career working with some of the world’s largest businesses, 3M, Target, General Mills, and Cargill, in finance, marketing, and operations. However, my passion for identity and faith forced me to reconsider by career path. I’ve recently left my career to study faith-based social enterprises at Berkeley.

Why did you create Noor Kids? How did you create it?

We wanted to solve a problem: how can we make sure that little Muslims, growing up in a challenging environment, still maintain confidence in their religious identity? This has much to do with my personal story above… I wanted to ensure that other children don’t experience the same situation that I had.

After researching at Harvard University, we discovered three key items: (a) role models, (b) parents, and (c) critical thinking.

(a)   Role Models: In order for kids to feel normal and build a constructive identity, they must have role models. One form of role model is a character – like Dora the Explorer. These role models help children develop a constructive identity. Further, when kids see themselves in the media that they consume, they feel normal – as if they are just like everybody else.

“My passion for identity and faith forced me to reconsider by career path. I’ve recently left my career to study faith-based social enterprises at Berkeley.”

Read more

Photos from the Launch of Sufi Comics Rumi at Comic Con Bangalore

Last weekend we had an amazing time launching Sufi Comics Rumi at Comic Con Bangalore.

My legs are still sore standing for 3 days at the event.

But it’s a good kind of pain 🙂

This year’s Comic Con Bangalore was in a different venue compared to 2 years, and there was an entry fee, so we were not sure how many would attend.

But the turn out was overwhelming at times! It’s one of the biggest exhibition events that takes place in the city every year.

Not only did we get to meet friends who bought the first two books & came for getting the 3rd book. We also got to introduce Sufi Comics to a whole new audience.

This year international guests were invited to speak at the event, including Sana Amanat, the writer of Ms Marvel, Kamala Khan.

At times working on a book can be a very lonely process, but events like Comic Con make up for it!

A special thanks to all our friends who made it to the event. Kazim, Shrabonti, Noreen, Som, Nakheer, Zawahir, Jaffer, Waseem, Dr Mateen, Syed Akbar, Priti & Srikant.

Check out the photographs below:

Photographs

In the Media:

Thanks to the journalists who wrote about us:

Times of India

Deccan Herald

The National

Blogs:

… and the wonderful bloggers:

Fahad Kadri

Muhammad Baqir Sadiq

Sayed Khadri

Mohammed Khan

Hussein Rashid

Shahirah Elaiza

Zeenat Merchant-Syal

Where to get the books?

Click on the links below:

40 Sufi Comics

The Wise Fool of Baghdad

Rumi

What’s the next book?

Top Secret! But you’ll be the first to know 🙂

We’ll announce our next project in the coming weeks. Till then we’ll be continuing the short Sufi Comics web comic series on our blog.

Meet us at the Launch of Sufi Comics Rumi at Comic Con Bangalore

 

comic con rumi poster

We’ve been waiting for this day for a long time.

We’re launching Sufi Comics Rumi at Comic Con Bangalore!

The only way we were able to complete this book was because we had committed to launching the book at Comic Con Bangalore. 🙂

We’re just in time. In fact the books are getting printed as I write this post.

Every event organized by Comic Con India is very exciting for us. We get to interact with our readers directly, and also meet to new ones!

By coming to the event, you’ll be the first group to get your hands on our latest book “Sufi Comics Rumi”, and have them signed by the authors and artists.

I’ll be there along with Arif, Rahil, Tanzil & Abdul Gafur.  Do drop by to say “hello!”

Comic Con Bangalore is taking place over 3 days. The 12, 13 & 14 of September. We’ll be there all 3 days.

Our Presentation on Rumi will be on 14th of September at 12 pm.

You can book your tickets online.

Here are some photographs from previous Comic Cons: